Creating top-performing content isn’t just about professional high-quality videos. These days, relevance takes precedence over quality every time. Sure, high-quality professional content has its place, but it doesn’t mean you’ll ever reach social media success with it. Most viral videos were created by amateurs who simply struck a chord with their audience. They got the vibe right.
So, while it’s sometimes important to produce content that looks good, it’s more important to create content that speaks to your audience and resonates with them. If you can hit that sweet spot, you’ll keep your audience sticking around and better yet, sharing all your videos more!
That’s because nowadays, what really matters is making something that’s relatable, shareable, and real. When what you make comes from your heart it better connects with others through the resonance that only something real will ever have.
ACE Content
We call it ACE content. That means content that shows off your artistic, connected expression. And there’s an art to creating it. You can study it for yourself with this DIY course called Content Gold, but understanding it and making it into video content yourself are two very different things. The key to success is to understand what’s relevant and to make video content like that. So how about, we just do it with you?
We do it through our Video Content Creation Service.
Video Content Creation
From creative direction to technical expertise to simply enjoying a power-packed hour of stimulating fun, Malva Media’s Video Content Creation is a must-have for future-focused businesses making an impact in the world.
Malva Media’s video content creation service has two parts, 1:1 Creative Direction, and Post Production. Let’s unpack what goes into both parts.
1:1 Creative Direction
Your personal Creative director:
When you hire Malva Media for your video content creation, you get to work 1:1 with the best creative director, Lauren Wallett.
Creative vision:
Lauren comes up with unique and creative ideas for your video content. She’ll help you develop a creative vision for your video content and guide you through the process of bringing that vision to life post by post within the structure of a content calendar so that you know exactly what to post and when.
Lauren helps you effectively communicate your message, even if you’ve never been a natural public speaker before. She’s personally trained 20 start-up founders to pitch and raise millions for their startups as well as coached hundreds of people of all ages, on how to confidently speak live. To sample her training for yourself, get some DIY training with Video Star here.
Strategic planning:
We’ll plan and produce your video content in a way that aligns with your overall marketing and brand strategy. We help you identify your target audience and tailor your content to meet their needs and interests.
Technical expertise:
Malva Media is experienced in all aspects of video production, from scripting and storyboarding to filming and editing.
Our Video Content Creation Packages include:
- Creative strategy
- Creative direction
- Interviewing
- Scripting
- Locations
- Staging
- Filming
- Editing
- Content calendar
- Video Content Training
Collaboration:
We’ll work collaboratively with you and your team, bringing our expertise to the table while also respecting your vision and input. This collaborative approach can help ensure that everyone is on the same page and working towards a shared goal.
Time and Money savings:
While paying for a professional service may seem like an additional expense, the expertise actually saves you money in the long run. By avoiding costly mistakes and ensuring that your video content is actually effective and well-executed, we’re here to get the most out of your video content in the shortest amount of time possible. Plus it’s a super concentrated process that delivers results quickly!
Post Production
Our Video Content Creation Post Production Packages include:
- DIY tech tool cheatsheets
- Video Titles
- Social Media Captions
- Video Hashtags
Having your videos filmed and edited by our team of professionals with captions, hashtags, and titles bring several benefits, including:
Accessibility:
Adding captions to your video content makes it more accessible to people with hearing impairments or those who prefer to watch videos with the sound off. This helps you reach a wider audience and ensure that everyone can engage with your content.
Increased engagement:
Well-crafted titles and hashtags grab people’s attention and make them more likely to watch and engage with your videos. This leads to increased views, likes, comments, and shares, which can help grow your audience and build your brand. We suggest tracking this with a proper audit as part of your content forecast plan.
The Professional Touch:
Creating captions, hashtags, and titles is time-consuming and require specific skills. Outsourcing this task to Malva Media not only saves you time and allows you to focus on other aspects of your business but it makes sure you give your video the very best chance of success once it’s posted.
How it works
Here’s a behind-the-scenes video of a business owner making video content with Lauren as part of a video content training and content creation session.
2 months of content in 60 minutes!
You’ll book your service with Malva Media (email tv@ilovemalva.com for details) and schedule your in-person or online session.
During the session, you’ll get video training and complete the video content creation process as outlined in this post.
After your training and creation session, you’ll get your ongoing video strategy, tech tools, and content calendar schedule.
Depending on what your customized plan is, you’ll get a certain number of videos created for you, or co-created with you.
Then you’ll post your videos!
We recommend following up with content forecasting for your ongoing video content requirements and quarterly video content creation sessions (depending on how many videos you decide to schedule in your content calendar).
For a full breakdown of this client’s video content creation deliverables, click here.
