Video content is an essential part of any successful marketing strategy. The Malva Media video strategy is a comprehensive step-by-step plan that outlines how your businesses use video content to achieve its marketing goals.
Align your business goals to your video strategy
Part 1: What are your business goals?
How does video align with your business goals? Set your expectations, with metrics to measure so that you can track the effectiveness of your video strategy. First and foremost you need content. But content means nothing unless it gets results. That’s why ultimately you’ll need content forecasting but you can’t analyze something that doesn’t exist. So before you worry about the effectiveness of your video campaign, you first need a solid video strategy in place.
The purpose of your video strategy is to grow your audience, build engagement, deepen relationships, and drive brand awareness through visibility and credibility online.
Achieving this requires creating compelling video content that grabs attention and holds engagement. That’s why working with a Creative Director is your best chance of achieving video success. It’s not enough to simply make videos. You need to make great videos if you want to stand out online and have people actually watch them. The secret sauce to making compelling videos is part of your 1:1 process with Malva Media.
However, if you want to DIY your own videos, use this resource from Create Business Academy: Video Star.
Creative genius aside, there are also practical elements to your video strategy. You’ll need to define the details before you create. Here’s how:
Part 2: Define your video strategy to create it
Choose between:
Short-form and long-form video content
Malva Media’s video strategy focuses on short-form video content. Short-form content is featured on Instagram Reels, TikTok, and YouTube shorts. It can be reposted to LinkedIn, and Pinterest Idea pins, and embedded into blogs and emails.
Platforms for distribution
Choose your platforms. For example:
- TikTok
- YouTube
- Emails
- Blogs
- Website
Decide the type of video content you’ll be working with:
- Video Creation
- Video Repurposing from video editing
- Video Coordination from existing videos
- Video Curation from other people’s videos
Create your content calendar:
Malva Media uses a 12-step content calendar.
Steps include:
- Selecting your posting frequency. How many videos, on what days per month on which platforms?
- Defining your video categories so you’re able to batch your content planning and set your schedule in advance.
- Defining the types of videos you’ll create, like product demos, explainer videos, interviews, and testimonials.
Link each video to a CTA
To align your video strategy to your business goals you need to know what each video is for. What do you want each video to achieve? The purpose of each video will relate to the action you want the viewer to take. We’ll recommend specific CTA’s as part of your video strategy campaigns.
How are you tracking the results? We recommend a content forecast after your first month of posting.
Set Team Tasks and Responsibilities
List the team members responsible for the video strategy and detail who is doing what by what deadline. Make sure everyone has access to the materials they need to complete their task.
Define what else you need to complete your strategy:
Once you have your video strategy mapped out into a content plan, fill in the missing gaps.
Malva Media supplementary services include:
- Video Creation
- Video Repost Strategy (for content distribution)
- Social Media Management
- Content Forecasting
Part 3: Implement your video strategy
Now it’s time to put the plan into action.
The benefits of a well-crafted video strategy include increased brand awareness, improved engagement with your target audience (and growing a larger audience), higher conversion rates, and ultimately, a better return on investment (ROI) for the business.
To enquire about Malva Media Video Strategies email tv@ilovemalva.com to see if you’d qualify to work with us.
